“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”
Paul Rand | American modernist
I have spent the last decade figuring out what it means to be a designer. Beyond the mastery of craft, a clear eye for the aesthetics, and creative thinking; how do you establish yourself within the discipline and raise it to an art form? By constantly working towards self-improvement, deepening technique while broadening and honing proficiency in complimentary skillsets, and taking risks.
I take an interdisciplinary approach towards my craft; building upon fundamentals and challenging ideas to explore abstract concepts that adds and develops more dimensions to my work. I constantly balance a passion for experiences and delivering business goals, championing work that adds effectual value but understanding what battles to fight. I've led collaborative teams that practice lean design methods of quick concepts and iterative discovery, partnering with organizations to envision innovative products through genuine experiences.
But as a designer, being creative isn't enough. I aspire to not only produce good design, but to also create meaningful work. Gaining true insight, and effectively communicating big ideas into real executable strategy. The industry has raised the bar of what it means to be a designer, and my desire is to have a hand in evangelizing the value of our craft beyond the studio walls.
Deeply passionate about championing and fostering inclusive environments, whether in the studio or in the larger community. I dedicate my free-time towards mentoring newer designers, providing career advice, and clarifying the design process for those outside the field. To build up the future of design by being accessible and making it accessible, means my door is always open.
I volunteer as a design lead for Designed.org, a non-profit that seeks to provide equal access to designers around the world. I know what it’s like starting out in a career as a designer without adequate guidance, and making it easier for others to progress faster can surely foster more inclusive communities.